Contact us   |   About us   |   Join us

Business Development Manager Vacancies – On Trade Sector

Business Development Manager Vacancies – On Trade Sector


£38k to £48k + 15% bonus, £
6k car allowance & benefits


The Company

A fantastic and rare opportunity to work with the Bira 91 team, a fast-growing Indian beer company, and to be involved at the very outset of an exciting new global venture. This entrepreneurial company’s long-term vision is to build Bira 91 into an international craft beer brand for ‘tech-immersed’ millennials across the globe. This London-based role could be truly transformational for your career!

A refreshingly modern beer brand, imagined in India, Bira 91 has built a strong portfolio of essential beers and aims to drive the global shift in beer towards more colour and flavour. Established in the summer of 2015 by B9 Beverages and headquartered in New Delhi, India, Bira 91 has quickly become the rage amongst urban millennials owing to its delicious beers, bold identity and a strong draft network.

Driven by a dynamic and energetic global team of over 300 passionate beer lovers, the company now operates two breweries in India, and has offices in 9 cities including New York. Bira 91 is backed by Silicon Valley’s legendary venture capital firm Sequoia. Crafted with the creative urban drinker in mind — someone who likes to have fun and doesn’t take life (or beer) too seriously, the brand aims to disrupt the global beer world with 21st century technology and its playful monkey mascot. Bira 91 are now excited to replicate their global success across several UK cities in 2019, including London, Manchester and Birmingham.

The Role

Bira 91 is looking to appoint 3 Business Development Managers to cover London, Manchester and Birmingham respectively. Each Business Development Manager will be responsible for driving sales of Bira 91 in their appointed city. Key responsibilities for this role include building distribution and volume of sales across on-premise accounts and off-premise accounts, executing initiatives to grow the brand and increase brand visibility and trial at on-premise and off-premise sales locations and executing marketing initiatives to increase brand awareness outside of points of sale (events, media, etc.). The role will provide plenty of variety and challenge in terms of both customer and product responsibility. 80% – 90% of work time will be field based.

About You

We are looking for graduate-calibre individuals with a minimum of 2-3 years previous sales experience gained ideally in an On-Trade / Foodservice environment who can display a genuine passion for the drinks industry. This is a hands-on role with real responsibility that will test your influencing skills from day one. You are adept at quick decision making, in a fast-paced environment, with rapidly changing priorities. To be successful you will need to display a high-energy, articulate and persuasive personality, combined with passion and a drive for success.

If you’re ready to take your next career step and believe you can make a success of this exciting opportunity with Bira 91, please apply below or email quoting the relevant reference below, including full details of your current benefits package details:-

MM/2024 – London vacancy

MM/2025 – Manchester vacancy

MM/2026 – Birmingham vacancy

Alternatively, please call Maria Murphy for an initial confidential discussion on 0774 518 4922.


London / Manchester / Birmingham




Full time




£38k to £48k + 15% bonus, £6k car allowance & benefits

Closing Date
Saturday, 22nd December 2018

Maria Murphy

Apply for this Job

Please attach your CV

I consent to Smith Carey Ltd collecting and storing my data from this form (required)