Contact us   |   About us   |   Join us

Shopper Marketing Manager – Alpro

Shopper Marketing Manager – Alpro

Midlands based

Competitive salary + excellent benefits package


About the job

Inspiring shoppers every day is really our game at Alpro! Over the last few years the nation has gone ‘Big on Plants’ and our in-store campaigns have played a pivotal role in this. We did our biggest bang ever in January including, amongst other things, teaming up with Tesco on a Food Love Story. As you can hopefully read, shopper marketing at Alpro is really our passion and it’s our mission to inspire shoppers to join the plant-based revolution!

So, do you want to work for one of the fastest growing and most exciting brands in the UK? Are you ready to join us on our mission to make plant-based mainstream? Are you going to future proof the brand growth through best in class shopper marketing activation?

In this role you will drive shopper marketing activation for some of the biggest UK grocery customers such as Sainsbury, Waitrose and Asda. You will work closely together with the brand activation team, with your shopper agencies, the sales team and most importantly with your customers to develop and perfectly execute those breakthrough campaigns.

You will launch your bespoke campaigns in-store and online and will analyse the impact on consumer behaviour. Isn’t this great? It gets even better! Every pack you sell truly does something good… good for consumers health and good for the planet. That’s why we say; Alpro! Good for you and good for the planet!


About you

To be successful in this role you will be of graduate calibre and have found your passion and strongly developed your experience and skills within a large FMCG branded business, in Shopper or Customer Marketing, Category management or in National Account Management roles.

You have championed brand activation projects with multiple stakeholders both internally and with the leading grocery multiple retailers, by taking ownership and driving change that has delivered business objectives. You thrive on teamwork which comes naturally, and together with your top notch abilities to shape data analysis into creative yet effective strategies, influencing and communication skills, you are ready to drive your future career in the exciting world of Shopper Marketing.


About us

Alpro, the European plant-based pioneer of Danone, brings health through food to as many people as possible by producing healthy, tasty plant-based food and drink in a way that respects the planet. One Planet. One Health.

Our delicious plant-based products are made from soya, almonds, hazelnuts, cashews, rice, oats or coconut.

We want to invite people to join the movement for a healthier world and thanks to our efforts to combine social and environmental goals with financial success, Alpro is B Corp certified.

Join our vibrant team and feel the Alpro vibe of positivity and openness, collaboration and passion for quality.


We offer

This is a highly visible position within Alpro; you will interact with several stakeholders internally and externally. The role is based in our UK Head Office in Birmingham and attracts a competitive salary package including bonus and development opportunities in abundance.

You will report to our Sr. Shopper Marketing Manager who has worked for Alpro for 9 years and has a wealth of experience in digital and shopper marketing! So she can offer you a great learning experience.

By joining us you will become part of one of the leading and most innovative food companies in the world.

We believe that everyone has talent, something which comes naturally to you. Your uniqueness is something which brings both excellence as well as energises  you.


What’s next?

So, are you ready to work in a super-fun, fast-paced and supportive team environment where we’ll champion your development and of course provide as much plant-based goodness as you need? What are you waiting for! Apply to our retained recruitment partner quoting reference number MS/2137 together with your current CV and details of your benefits package. Alternatively, please call Mark on 07747 847214.

All direct and third party applications will be forwarded to SmithCarey.

Closing date for applications: 5th June 2020.


Full time



Apply for this Job

Please attach your CV

I consent to Smith Carey Ltd collecting and storing my data from this form (required)