COMMERCIAL DIRECTOR – OFF-TRADE DRINKS
Ideally Midlands based
Substantial package to reward the best talent
THE COMPANY
Part of a €7bn European food & drinks group, this UK based alcoholic brand and own-label manufacturer is a leading player in their category, with a strategic focus on the off-trade channel supplying all the major grocery retail and wholesale accounts.
This consistently successful business is now set to embark on their next phase of ambitious growth underpinned by careful planning towards its strategic goal. The appointment of a new Commercial Director will play a leading role with the execution and delivery of ambitious profitable sales growth objectives.
THE ROLE
Reporting to the Chief Executive this high-profile role will sit on the UK Executive team, with a dynamic range of strategic and Sales & Marketing team leadership responsibilities all focused on driving brands and own label business growth within both existing and targeted new drinks product category opportunities.
You will create and own the 3-year strategic commercial plan and annual budgets, while working extensively with all internal and external stakeholders to ensure your key business metrics are achieved. To achieve this, you will lead, coach and motivate a talented team of sales & marketing professionals all driven towards driving profitable sales growth and delivering the highest standards of customer service, while living the companies DNA values.
ABOUT YOU
Please come forward and apply for this industry-rare, dynamic Commercial Director opportunity if you have the experience, skills, personal ambition, and personality to achieve both the business and your own future career development aspirations.
Having successfully developed your FMCG sales and marketing career including c.15 years brand and own label alcoholic drinks commercial management, you are currently P&L responsible for the off-trade retail channel, working as a SD/SMD or Commercial Director for a well-known manufacturer and looking for a new career challenge.
We would love to hear about your proudest moments – your most recent profitable sales growth achievements including commercial delivery-numbers, successful team leadership performance, strategic planning and delivery plus any ground-breaking creativity that you have brought to life?
Clearly, your senior leadership experience, skills and personal style are critical to this appointment, which offers a rare and amazing opportunity to take the strategic ‘commercial lead’ to market with a category game-changing manufacturing capability investment which will provide the platform to step-change future sales and profitability performance… oh, and upon EBIT delivery the potential rewards are substantial!
Having carefully considered the above and reached the conclusion that you have what it takes to deliver commercial success in this role, please apply now!
While we aim to respond to all applicants, there may be times where this is not possible due to a high volume of applications. If you have not heard from us within 10 working days, please assume that on this occasion you have been unsuccessful.
Closing date 12th February 2026
Function
Sales, National Accounts, Commercial Business
Hours
Full time
Contract
Permanent
Salary
Substantial package to reward the best talent
Location
Ideally Midlands based
Closing Date
12 February 2026
Contact
Mark Smith
